After the heartbreaking post on Sichuan earthquake, a word of hope : Unconditional happiness!
A good salesperson will tell you: "I don't try to sell the performances of a product, I sell feelings". As a matter of fact, feelings are what people want, not really the products and their specifications!
That's a basic lesson in sales, advertising and marketing in general, and amazingly it's a basic lesson in spiritual wisdom, used to open up to unconditional happiness. The purposes are polar opposites, yet the underlying principle is the same!
That's a basic lesson in sales, advertising and marketing in general, and amazingly it's a basic lesson in spiritual wisdom, used to open up to unconditional happiness. The purposes are polar opposites, yet the underlying principle is the same!
Take a look at these excerpts:
Happiness and peace. Those are really the prime issues in human existence. That is what all of us are seeking. This often is a bit hard to see because we cover up those basic goals with layers of surface objectives. We want food, we want money, we want sex, possessions and respect. We even say to ourselves that the idea of 'happiness' is too abstract: "Look, I am practical. Just give me enough money and I will buy all the happiness I need". Unfortunately, this is an attitude that does not work. Examine each of these goals and you will find they are superficial. You want food. Why? Because I am hungry. So you are hungry, so what? Well if I eat, I won't be hungry and then I'll feel good. Ah ha! Feel good! Now there is a real item. What we really seek is not the surface goals. They are just means to an end. What we are really after is the feeling of relief that comes when the drive is satisfied. Relief, relaxation and an end to the tension. Peace, happiness, no more yearning.
from "Mindfulness In Plain English" by H. Gunaratana Mahathera at:
http://zencomp.com/greatwisdom/ebud/ebidx.htm
People want feelings, and they already have them. People think they desire things and experiences, but what they actually want is the feelings those things will get them.
Here's how you can find out what you really want. Choose anything you desire (this can be a thing, an experience, a change to yourself or your circumstances), then ask yourself "What would that give me that I wouldn't otherwise have?" Then take the answer and ask the question again, about that. Ask it several times, and you'll end up at a feeling (often something like freedom, security, peace or love).
You may even feel the feeling while you do this exercise. What people really want are feelings, and they already have them.
To subscribe to these tips and get your free ebook, The Top 10 Secrets of Unconditional Happiness, go to:
http://www.saladltd.co.uk/unconditionalhappiness_tips_signup.htm
Happiness and peace. Those are really the prime issues in human existence. That is what all of us are seeking. This often is a bit hard to see because we cover up those basic goals with layers of surface objectives. We want food, we want money, we want sex, possessions and respect. We even say to ourselves that the idea of 'happiness' is too abstract: "Look, I am practical. Just give me enough money and I will buy all the happiness I need". Unfortunately, this is an attitude that does not work. Examine each of these goals and you will find they are superficial. You want food. Why? Because I am hungry. So you are hungry, so what? Well if I eat, I won't be hungry and then I'll feel good. Ah ha! Feel good! Now there is a real item. What we really seek is not the surface goals. They are just means to an end. What we are really after is the feeling of relief that comes when the drive is satisfied. Relief, relaxation and an end to the tension. Peace, happiness, no more yearning.
from "Mindfulness In Plain English" by H. Gunaratana Mahathera at:
http://zencomp.com/greatwisdom/ebud/ebidx.htm
People want feelings, and they already have them. People think they desire things and experiences, but what they actually want is the feelings those things will get them.
Here's how you can find out what you really want. Choose anything you desire (this can be a thing, an experience, a change to yourself or your circumstances), then ask yourself "What would that give me that I wouldn't otherwise have?" Then take the answer and ask the question again, about that. Ask it several times, and you'll end up at a feeling (often something like freedom, security, peace or love).
You may even feel the feeling while you do this exercise. What people really want are feelings, and they already have them.
To subscribe to these tips and get your free ebook, The Top 10 Secrets of Unconditional Happiness, go to:
http://www.saladltd.co.uk/unconditionalhappiness_tips_signup.htm
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